Buzzwords, scare tactics and misguided advertising are just a few techniques food marketers use to get consumers to buy their products. Farmers, however, have had enough and are fighting back to end deceptive food labeling.
Created by dairy farmers and the National Milk Producers Federation, The Peel Back the Label campaign was launched to bring awareness to consumers about misleading advertisements placed on food products, using humor to help spread the message.
“This is about protecting the integrity of the products that farm and ranch families throughout the country work hard to raise each and every day,” said MCA Executive Vice President Mike Deering. “I never imagined we would be fighting over what is and isn't meat. It seems silly. However, this is very real, and I cannot stress enough the importance of this issue. We are beyond pleased to see this priority legislation cross the finish line.”
Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.