Carolina Furniture hit for deceptive advertising

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- 0 Flares ×

Carolina Furniture hit for deceptive advertising of sale

By Samantha Christmann

Carolina Furniture used deceptive advertising practices during a recent going-out-of-business sale, according to the state attorney general’s office.

The state’s investigation involved Carolina’s “store closing sale” which took place after Whole Foods bought out its lease and the company was forced to close its location on Sheridan Drive in Amherst. The sale took place at all four of the company’s locations from August through Black Friday.

The investigation showed the company’s claims that it was liquidating $3 million of furniture and that “everything must go” were not true because it did not have to liquidate its merchandise and never intended to. The company also mailed invitations to 40,000 consumers for what it called a private, four-day sale; but that sale was open to the public. The company advertised merchandise was being sold at its lowest prices ever, but the price structure was no different from how prices had been calculated at the company since 1995. In addition, the company sent out coupons it said were only available to preferred customers, but were in fact widely circulated.

The store also failed to obtain the necessary licensing for the sale. The company and the attorney general’s office reached an agreement in which Carolina Furniture will pay a $30,000 penalty and agrees to comply with all laws regarding such sales in the future.

Read full article and learn more about Deceptive Advertising here.

Here’s How To Make Sure You,
Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

The training is titled: 3 Tragic (Legal) Privacy Policy List Building Mistakes That Can Get You In Hot Water With The FTC Today – Resulting In Your Business Being Shut Down… And How To Solve It!

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • Why 2014 Was a Significant Year For Online Businesses, And Why You Should Be Worried!
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You're In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- 0 Flares ×