Ban ‘hypocrite’ pre-mixed drinks, advocacy group urges committee

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Ban ‘hypocrite’ pre-mixed drinks, advocacy group urges committee

By Stephanie Fillion

Having adopted amendments to the Food and Drugs Act that prohibit food and beverages marketed at children, MPs turned their attention on Monday to another beverage affecting Canada’s youth: Pre-mixed drinks combining alcohol, caffeine, and sugar.


A national outcry about the accessibility of pre-mixed drinks erupted earlier this year, following the accidental death of 14-year-old Athena Gervais in Laval, Que. Police are still awaiting a toxicology report to determine whether a sugary alcoholic beverage sold in Quebec was a contributing factor.

Although these drinks are not directly targeted at minors, marketing, and online advertising are tailored to a young audience. While Éduc’alcool argues such beverages should be completely banned, the Canadian Centre on Substance Use and Addiction (CCSA), as well as Health Canada, believe the committee should be more strategic.

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