Accused: Neenah’s Supple of false advertising
FTC accuses Neenah's Supple of false advertising
By Nate Beck
A federal lawsuit filed Tuesday accuses Neenah's Supple Beverages of misleading consumers by promising that a daily dose of its product could ward off joint pain.
Supple, a company organized in Connecticut and based in Neenah, sells a liquid and powdered beverage that purports in advertising to relieve pain.
“Defendants have been unjustly enriched as a result of their unlawful acts or practices,” the FTC wrote in its complaint against Supple. “Absent relief by this Court, Defendants are likely to continue to injure consumers, reap unjust enrichment, and harm the public interest.”
Through advertising on radio, TV, social media and elsewhere, Supple claimed that drinking its product daily could repair “entire” joint structures, restore mobility and joint functions, allowing consumers saddled by osteoporosis, arthritis or other ailments to regain their vitality.
Meanwhile, the company posted $150.6 million in gross sales between January 2011 and December 2015, minus returned products. A 24-day stock of liquid Supple costs nearly $80.
The FTC filed a motion Tuesday, indicating that the agency and Supple had reached a settlement agreement before the complaint was filed. Under a proposed order, Supple, Apatow and Poudyal would agree to stop marketing its products and pay $285,000 to the agency, which would suspend a $150 million judgment as long as the agency adheres to terms of a deal with FTC.
Read full article and learn more about Deceptive Advertising here.
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