A watchdog group says Gillette’s “Boston made” ad campaign is deceptive

A watchdog group says Gillette’s “Boston made” ad campaign is deceptive

By Cale Guthrie Weissman

Truthinadvertising.org (TINA.org) has big problems with a recent Gillette national ad campaign. The company, in both commercials and on social media posts, highlighted its Boston headquarters, alluding to the fact that its products are made there. The problem is, Gillette’s products are not predominately made in the United States, according to TINA.org,and that means the company may be deceptively advertising. The activist group says it contacted Gillette about the campaign, and the company reportedly took down many of its social media posts. It did not, however, pull its TV commercials.

Unless Gillette acts quickly, the FTC will now have to decide whether the commercials imply that Gillette is making a “Made in the U.S.” claim. Though the commercials still up don’t say it, the videos focuses on its employees in its Boston headquarters, which TINA.org believes can be read as making an “America made” assertion. The watchdog group says Gillette pledged to change the copy of the commercials, but this has yet to happen.

Fast Company reached out to Gillette to comment. I’ll update this post if I hear back. You can read TINA.org’s post about the complaint here.

Read full article and learn more about Deceptive Advertising here.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

  • Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too
  • The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!
  • How to Avoid FTC Claims When Collecting Leads With Optin Forms
  • 3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.
  • And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.

Contact us!

If you have any questions feel free to contact us!

Malcare WordPress Security