Court Revives False Ad Claims Against Neiman Marcus

The Ninth Circuit ruled that Neiman Marcus will have to answer accusations that it tricks customers into believing it sells the same upscale clothing at its Last Call outlets that it does at its flagship stores.

The FTC Begins Crackdown On Behavioral Ads – Is Your Site In The Cross Hairs?

If your website collects behavioral data or serves behavioral ads – either directly or indirectly through the use of behavioral ad vendors – you need to understand and comply with the FTC’s notice and choice principles, or suffer the consequences.

Instagram Will Add ‘Paid Partnership’ Tag to Sponsored Posts, After FTC’s Warnings to Celebrity Users

Instagram said it will add a new “paid partnership with” sub-header on sponsored posts and stories — a move that comes two months after the Federal Trade Commission sent out letters to dozens of celebrities warning them that their paid posts on the platform didn’t include sufficient disclosures.

KT TAPE MAKER REACHES $1.75M FALSE ADVERTISING CLASS ACTION SETTLEMENT

KT Health Holdings has agreed to pay $1.75 million to end the class action filed in 2015 alleging that an athletic tape manufacturer included false claims on its KT Tape packaging and advertising.

Your Online Customer Agreement: Which End-User Agreement Approach is Right For You?

User contracting approaches - how do you decide which approach is right for you? Click-wrapped agreements or a more traditional paper-based, signed agreement – or even a hybrid of these two approaches - what are the factors to consider?

FTC Stops False Advertising, Phony Reviews by Online Trampoline Sellers

Two brothers have agreed to settle Federal Trade Commission charges that in marketing and selling their trampolines, they deceived consumers by directing them to review websites that claimed to be independent but were not.

How to Efficiently Read a Privacy Policy

Considering the typical American visits nearly 1,500 websites a year — each with a different privacy policy — it would take about 250 hours to completely read each, estimate Carnegie Mellon researchers. Just skimming all those privacy policies would take about 154 hours, nearly a full week of nonstop reading.

Website Advertising: 2 Legal Traps To Avoid When Writing Your Own Copy

If you're like most small businesses, you're likely to write your own marketing copy. Be aware that this is a highly regulated area that could result in substantial liability. Most of the regulations belong to 2 basic traps you must avoid.

Rival vacuum makers square off in court again over false advertising claims

Dyson Inc., a British company known for its high-end vacuums, filed a lawsuit against Newton, Massachusetts-based SharkNinja Operating LLC over advertising campaigns in which it claimed its vacuums had significantly more suction or were better at deep-cleaning. Dyson's U.S. headquarters are located in Chicago.

Your Blog Blunders Create That Can Create Huge Liability For Copyright Infringement

You’re a Copyright Infringer because of an Infringing Blog Post By Someone Else – And You Didn’t Even Know About It! (That’s Right, You’re Technically Innocent, But Still Liable For Big Bucks!)