After Facebook scrutiny, is Google next?

Facebook has taken the lion’s share of scrutiny from Congress and the media about data-handling practices that allow savvy marketers and political agents to target specific audiences, but it’s far from alone. YouTube, Google and Twitter also have giant platforms awash in more videos, posts and pages than any set of human eyes could ever check. Their methods of serving ads against this sea of content may come under the microscope next.

Cryptocurrency startups bypass Facebook ad ban with sly marketing tricks

As part of its larger efforts to clean up its act, a couple of months back Facebook announced it will no longer allow ads promoting crypto-products and initial coin offerings (ICOs) on its platforms. But it seems that sly marketers have already worked out how to slip cryptocurrency ads past the filtering system.

The 7 Legal Rules Your Emails Must Follow

As an email marketer, you need to comply with laws that were put in place to protect consumers. While it might be tempting to buy a list of email addresses and just start sending messages to everyone on that list, this is a bad idea for a few reasons.

FTC Compliance for Affiliates: Recent Developments

In September 2017, the FTC released an additional Q&A titled “The FTC’s Endorsement Guides: What People Are Asking.” There is specific new guidance on product placements, social media contests, online review programs, and affiliate marketing.

Facebook could theoretically owe the FTC $7.1 trillion for recent data scandals

Facebook might soon have a bigger adversary: The Federal Trade Commission (FTC), which could put Facebook on the hook for more money than even its redoubtable coffers could supply.

Chiropractor cited over advertisement

The Indiana attorney general's office has filed a complaint accusing a chiropractor of misleading advertising.

StarKist doesn’t point out it pays AHA for logo on label

A consumer watchdog is weighing a probe into StarKist Tuna and its relationship with the American Heart Association, concerned that the pair have been misleading consumers for years.

Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent

A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by collecting personal data on children without parental consent.

EUROPE’S NEW PRIVACY LAW WILL CHANGE THE WEB, AND MORE

On May 25th the power balance will shift towards consumers, thanks to a European privacy law that restricts how personal data is collected and handled. The rule, called General Data Protection Regulation or GDPR, focuses on ensuring that users know, understand, and consent to the data collected about them. Under GDPR, pages of fine print won’t suffice. Neither will force users to click yes in order to sign up.

FEDERAL TRADE COMMISSION FILES LAWSUIT, TARGETS ‘DECEPTIVE CRYPTOCURRENCY SCHEMES’

The FTC has filed a lawsuit against two companies that have reportedly defrauded somewhere around 30,000 people worldwide, affirming their intent to disallow major cryptocurrency scam projects.