New FTC Impersonation Rule
How it affects you as a consumer & a marketer
- FTC v. Click Profit (FTC Alleged Violation of Impersonation Rule)
- Specific FTC Impersonation claims
- Does the Impersonation Rule Affect “As Seen On” Ads?
- Open Q&A: Chip & Allyn will entertain questions on any topic.
Q&A Re Chip’s FTC AI Case Explorer Widget
- FTC AI Claim #1-Non-Specific Relationship with AI
- FTC AI Claim #2-Non-Specific Implied Claim of Performance-Superiority
- FTC AI Claim #3-Specific AI Result Claim
- 5 downloadable, annotated .pdf articles
- Open Q&A: Chip & Allyn will entertain questions on any topic
Q&A: How to Settle Image & Video Copyright Claims
- What are Statutory Damages for Copyright Infringement?
- Sample Copyright Infringement Demand Letter
- Sample Settlement Offer
- Open Q&A: Chip & Allyn will entertain questions on any topic
AI Marketing Claims Framework
Does the FTC Require AI-Related Disclosures for AI Marketing Claims?
- Review: FTC Requirements for Unqualified Ad Claims Generally
- New: How the FTC Now Treats Ad Claims for AI-Enabled Products
- Open Q&A: Chip & Allyn will entertain questions on any topic
Can You Copyright a Vibe?
- FTC v. AccessiBe – AI “Legal Compliance” Claim
- FTC v. DoNotPay – AI “Robot Lawyer” Claim
- 4 .pdf Handouts
- Open Q&A: Chip & Allyn will entertain questions on any topic
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