3 Catastrophic Marketing Landmines That Can Get You Into
Serious Hot Water Today… And What You Need To Know
To Cover Your Butt and “Worry-Proof” Your Business

 


Quick Watch Guide

 

4:33 – Welcome Words From Daniel Hall

4:46 – Allyn Cutts

5:21 – Chip Cooper, Esq

6:22 – 3 Catastrophic Marketing Landmines That Can Get You Into Serious Hot Water With The FTC… Introduction

6:33 – Housekeeping Announcement

6:44 – Chip’s Story Into Internet & Software Law

6:40 – Chip’s Book & Free Bonus Offer

12:05 – Question:Do You Sell To, Or Collect Personal Information From Consumers Who Are Located In The United States?

12:50 – Your 800Lb Gorilla

13:35 – The Secret…

14:12 – Demo

16:45 – LinkedIn Connection

16:55 – What We’ll Cover…

17:51 – Trend #1…

19:20 – Trend #2…

20:23 – The Big Idea…

22:27 – FTC Collects Complaints

23:15 – FTC Complaint Form

23:34 – CALOPPA Complaint Form

24:56 – FTC Agent, Mary Engle’S Quote: …A Lot Of Our Leads Come From Your Competitors.

25:59 – Video Of Consumer Sentinel Network

27:07 – Operation Tech Trap…

28:51 – 3 Catastrophic Marketing Landmines That Can Get You Into Serious Hot Water With The FTC… And What You Need To Know To Cover Your Butt

29:29 – Learn From Your Mistakes? NOT

30:14 – #1 Danger Mines

30:22 – Deceptive Ad Claims

30:28 – What’s An Ad Claim?

31:23 – Ad Claim Examples

31:56 – Truth In Advertising

32:46 – Ad Claim IS Not Misleading If…

33:30 – Substantiation

34:07 – Puffery: Not Regulated

35:31 – Deceptive Ad Claim Examples

36:30 – #2 Danger Mines

36:38 – Deceptive Testimonials

36:52 – Testimonials: Material Connections

38:05 – Success Story Testimonials

38:55 – Proper Disclaimers

39:34 – Testimonials: Substantiation

40:03 – Sample Cases

42:10 – The Dreaded Phone Call

43:10 – The Dreaded Knock At Your Door…

43:30 – Case Study: Apply Knowledge

47:30 – Frank Kern Story

49:14 – Lessons Frank Kern Learned

53:45 – FTC Settlements and Judgments

56:06 – #3 Danger Mines

58:12 – Image Rights..

59:00 – Heigl v. Duane Reade Stores

00:38 – User- Generated Content

02:00 – Blockbuster Case 2016

03:28 – What Have We Covered?

03:54 – Question: Do You Stay Up At Night Worrying About Compliance?

04:14 – What To Do

04:42 – Solutions And Options

08:43 – What You Get…

01:08:50 – Customized Documents RBDA Technology

01:09:59 – Compliance Training

01:10:14 – Live Hangouts With Q&A

01:11:53 – Searchable Tags

01:12:03 – Trust Seal Rights

01:12:16 – Typical Testimonial

01:13:43 – Pro Membership Overview

01:15:03 – Free Bonus Offer

01:15:59 – Basic Annual, Pro Annual, & Enterprise Annual Package

01:31:32 – Special One-Time Fee Offer

01:32:34 – Order Page

01:33:58 – FTC Guardian Affiliate

01:35:41 – FTC Guardian Private FB Group

01:37:15 – Membership Account Walk-Through

01:38:44 – How To Get Chip’s Free Ebook

01:40:52 – Start of Q&A

                 Are Corporations Covered?
                 Should We Include Disclaimers On Every Webinar?
                 Are You Guys Available For Hire?
                 Does It Apply To Us If We’Re In Canada?
                 Do We Give Guidance On What Documents To Use?
                 How Long Is The Offer Good For?
                 Can We Put These Documents On Replicated Websites?
                 Is The Enterprise Edition Lifetime?

 

 

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On the video

  • Daniel Hall

    Host

  • Allyn Cutts

    Presenter

  • Chip Cooper, Esq.

    Presenter