#1 in FTC Compliance Training

Legal Protection For Your Online Business

The Internet's Most Advanced ‘Next Generation' Online Compliance & SaaS Document Generation Platform, Plus Easy-To-Understand Rules of The Road And Strategies!

You're Probably at Risk of an FTC Compliance Action If
You Engage in Any of These High-Risk Marketing Activities...

(That is, if you don't have a working knowledge of our carefully-crafted strategies & tactics!)

Do You Do ANY Of These?

Do You Post Specific Results That Consumers Can Achieve With Your Product?

FEDERAL TRADE COMMISSION

If you do, the FTC says you're making an "ad claim".

An "ad claim" is a statement, express or implied, that's provable true or false regarding the superiority of the advertiser's product or service.

The challenge for marketers is that the FTC requires ad claims to be substantiated with "competent and reliable scientific evidence".

Do You Post "Success Story" Testimonials
From Your Clients 
& Customers?

FTC v. ONLINE TRADE ACADEMY

The FTC says you're making an "ad claim" if you post a "success story "testimonial. The claim: most purchasers can achieve the same results.

The catch: if you can't substantiate this claim, you must post a "generally expected results" disclosure in close proximity to the testimonial.

Do You Offer a Continuity,
Auto-Renew Billing Plan?

Like, $49 Per Month
Until You Cancel.

FTC v. ADORE ME

The FTC and 30 states including the District of Columbia enforce laws regulating Continuity and Auto-Renew Billing Plans (also known as "Negative Option" plans).

The FTC has been hyper-active enforcing the federal statute "ROSCA", particular against marketers who offer "free" trials that automatically upgrade to a continuity plan. Each of these laws requires very specific and conspicuous disclosures for consumers, including an easy way for consumers to cancel recurring charges.

Do You Sell Work From 
Home 
Business
Opportunities That Violate The FTC's
"Biz Op" Rule?

FTC v. WORK AT HOME EDU

The FTC’s “Biz Op” Rule applies if you're offering a to sell new business opportunities to consumers that provide consumers with "outlets, accounts, or customers".

The catch: the "Biz Op" Rule includes Internet outlets, accounts, or customers, including providing customers with websites and/or access to affiliate networks.

Do You Incentivize
Consumer Reviews?

FTC. v. URTHBOX

The FTC requires that your consumer reviews must be "independent", meaning that if you provide incentives to encourage consumer reviews, you must disclose that fact.

Failure to disclose incentives given in exchange for positive consumer reviews is grounds for an FTC Enforcement action.

Do You Engage in
Native Advertising?

FTC v. WORK AT HOME EDU

The FTC defines Native Advertising as "content that bears a similarity to news, feature articles, entertainment, and other material that surrounds it online".

The FTC's concern is "whether consumers can recognize what they are seeing is an advertisement or not". If reasonable consumers can't determine if the content is an ad, it's a deceptive marketing practice subject to an FTC enforcement action.

Do You Engage in eCommerce by Selling Your Physical Products on an eCommerce Platform?

FTC v. FASHION NOVA

The FTC's Mail Order Rule applies to eCommerce marketers who sell and ship physical goods. The Mail Order Rule requires merchants to ship each order within the time advertised or, if no time is advertised, within 30 days.

If shipping deadlines cannot be met, the merchant must send the buyer a shipping delay notice that offers the buyer “an option either to consent to a delay in shipping or to cancel the buyer’s order and receive a prompt refund.”

Do You Copy "Viral"
Images From Social
Media for Use with
Your online Promotions?

OTTO v. HEARST 

Jonathan Otto, while attending a wedding at the Trump National Golf Club, used his smartphone to photograph President Trump dancing with the bride. Otto shared the photo with at least one wedding guest who posted it on Instagram.

The next day Otto was surprised to see that Hearst Communications had copied the photo off Instagram and published it on several of Hearst's news sites. Otto sued Hearst for copyright infringement claiming $4,000 in damages.

Are You an Affiliate
Marketer Who  Promotes Products or Services for
Commissions?

FTC v. MOBE AFFILIATES

Deceptive practices by affiliate marketers are a top-priority concern of the FTC. In 2017, the FTC released a blog post warning consumers of the potential dangers of affiliate marketing.

The FTC: "Affiliate marketing is a good way to promote a product or service as long as the ad is truthful. The problem is that some dishonest affiliate marketers put out ads with exaggerated claims or misleading information to get people to click. They may say anything to get you to click on their ad because they have an incentive – getting paid."

Do You "Borrow" the Look
& Feel of Another's Branding for Your Promotions?

BRUCE BROWN v. NIKE

Branding is a marketing practice for creating a name, symbol or design that is easily identifiable  to a specific marketer. Branding helps consumers identify and distinguish a specific product from other competing products.

Trademarks provide specific legal  remedies for brand owners to bring legal claims against marketers that illegally appropriate their branding features.

Do You Use Influencers
on Social Media to
Provide Credibility for Your Promotions?

FTC v. TEAMI

Influencers are persons who have developed a significant following on social media platforms.

Deceptive practices by influencers on social media are a top-priority concern of the FTC.

The FTC's concern: consumers may be confused if an influencer recommends or even mentions a brand's product without disclosing that the influencer has a "material relationship" with the brand, including any financial, employment, personal or family relationship.

The FTC requires: (i) influencers to disclose to disclose "material relationships”, and (ii) brands to manage influencers regarding the disclosure requirements.

Do You Post Videos to Social Media Comparing Your Product to a Competitor's Product?

COORS v. BUD

Comparative advertising is a marketing strategy in which a marketer's product is presented as equal to or superior when compared to a competitor's product. Comparative advertising often involves a side-by-side comparison of the two products.

Comparative advertising isn't used exclusively by big, Fortune 500 companies.

Internet startups often use comparative advertising blended with content marketing for successful "ninja” marketing campaigns. Consider the successful launch of Dollar Shave Club.

FTC Guardian™ Has You Covered

CUSTOMIZED LEGAL DOCUMENTS

  • 80+ Legal Documents
  • Website Protection
  • Marketing
  • Promotion
  • Intellectual Property

LEGAL COMPLIANCE BLUEPRINT & EASY TUTORIALS AND STRATEGIES

  • Blueprint explains legal compliance step by step
  • Tutorials & Strategies protect you where documents alone can't

MEMBER ONLY HANGOUTS

  • Connect with Chip on Live Hangouts twice per month
  • Stay on top of critical legal developments

TRUST SEAL RIGHTS

  • Enhance confidence with prospects and customers
  • Pop up certificate verifies membership agreement to follow FTC regulations and Code of Conduct

ENTERPRISE LEVEL MEMBERSHIP

  • Licensing: Enterprise Members generate income by licensing use of the FTC Guardian™ Platform to their clients for generation of website protection

Documents Alone Won't Protect You…

You Need Simplified, Easy-to-Implement
Risk-Avoidance Strategies!

Generic, cookie-cutter forms that don't reflect your unique business offer scant legal protection.

Prepared By Top-Rated Internet Attorney Chip Cooper

Our Platform uses the same intelligent RBDA(Rule-Based Document Assembly) technology that Chip Cooper uses every day to create customized documents in his Internet law practice. Chip is a top-rated, full-time Internet Attorney who's in the trenches every day with online marketers!

Beware of automatically updated website legal documents!

There's no single strategy for any new legal development. For your protection, updates should not be made without your knowledge, and they should reflect your own specific risk-avoidance strategies. Be forewarned – there's no such thing as “set it and forget it” when it comes to protecting your online business from FTC claims.

The FTC Guardian Platform provides you the tools to decide how to update documents in response to new legal developments.

To Confidently Operate Your Business, You Need Simplified Explanations of Complex FTC Regulations and Easy-To-Implement Risk-Avoidance Strategies!

You have to look no further than the cases cited above to understand that the FTC is aggressively enforcing its regulations against online marketers.

Understand this: if you sell to consumers (including work-at-home customers) who are located in the United States, you're subject to the FTC's jurisdiction regardless of where you're located.  And your personal assets are at risk; no corporation or LLC will protect them.

Make no mistake… cleverly worded disclaimers and other website legal documents won't adequately protect you if you don't operate your online business in compliance with FTC Regulations.  It's as simple as that!

FTC Guardian provides easy 5-minute videos, tutorials, and Live Hangouts 2 times per month, with your questions answered, to help you develop your own risk-avoidance strategies.

What If FTC Compliance Could Become A Marketing Asset?

We Believe It Can!

After all, the pace of FTC enforcement has steadily increased since 2009, and it will continue at an increasing rate into the foreseeable future.

Your customers and prospects are becoming more aware of Privacy regulation. And they're also more aware of regulations affecting membership sites, continuity plans, and deceptive marketing.

FTC Guardian Members are authorized to display the Verified Member Trust Seal.

Display of the FTC Guardian Trust Seal could inspire trust in your prospects and customers.

As an FTC Guardian Member, you're required to comply with our Code of Conduct which states in part that you are committed to comply with rules and regulations regarding truth in advertising, including FTC decisions and regulations for:

  • Online Advertising Claims
  • Online Advertising Disclosures
  • Continuity Plan Disclosures
  • Testimonials and Endorsement Disclaimers

Privacy and Data Security of Personal Information.

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Member Testimonials

Great Compliments On The Website Legal Documents

… Chip, I continue to get great compliments on the website legal documents on my website. I'm always tempted to take credit since I also have a Juris Doctor Degree, but I always give you the credit.

Bob James , MD, JD, HealthwiseToday.com

My Unqualified Recommendation…

Over the last three years I've tried two other similarly priced website legal document services – not because I have money to burn, but because I wanted to see if I was missing anything. Neither of the other two came close to the comprehensive scope of FTC Guardian – the ongoing education alone is worth the price of admission.

This is an area that the Internet Marketing world seldom even mentions as an issue, but anyone who is starting or running an eCommerce website needs this service. My unqualified recommendation is: Get FTC Guardian NOW!

» Greg Smithhisler

Great Compliments On The Website Legal Documents

… Chip, I continue to get great compliments on the website legal documents on my website. I'm always tempted to take credit since I also have a Juris Doctor Degree, but I always give you the credit.

Bob James , MD, JD, HealthwiseToday.com

My Unqualified Recommendation…

Over the last three years I've tried two other similarly priced website legal document services – not because I have money to burn, but because I wanted to see if I was missing anything. Neither of the other two came close to the comprehensive scope of FTC Guardian – the ongoing education alone is worth the price of admission.

This is an area that the Internet Marketing world seldom even mentions as an issue, but anyone who is starting or running an eCommerce website needs this service. My unqualified recommendation is: Get FTC Guardian NOW!

Greg Smithhisler

Bravo! FTC Guardian is the best website compliance solution in the business.

Now you can perform a comprehensive FTC audit, generate appropriate notices and disclaimers online, and embed them on your websites. On top of that, there are step-by-step video tutorials, and a series of risk management videos every online marketer needs to see. FTC Guardian document generator covers it all – Basic Website Legal Compliance Documents, Intellectual Property Protection Documents, Customer Agreements, and Channel Marketing Agreements

Note: France Thorsen is an affiliate and is paid a commission on sales.

Frances Flynn Thorsen , Author, “Real Estate Social Media Policies And Procedures Manual”

Appreciate That You're Keeping Members Up-To-Date

Hello Chip, Thank you for that fine [Members Only Hangout] yesterday. I appreciate that you're keeping members up-to-date and that the [hangout] was both informative and short. I have a few questions I hope you can answer, perhaps in a future webinar…

C. Chapman

Very informative Members Only Hangout

Hello Chip, Thank you for a very informative Members Only Hangout. You asked for suggestions about topics for future hangouts and here are my immediate ideas.

P. Kershaw

You get an A+++ for your Hangout on WebinarJam!

Hi Chip Cooper! You get an A+++ for your Hangout on WebinarJam! Just watched it and I say BRAVO for a couple of reasons! You kept it short and to the point! (I've been hating the hangouts that drag on forever and suck up my time). You kept it relevant! You showed and stated that you respected my time! You gave me valuable info and connected the dots! As an Attorney you seemed likeable and down to earth…that helps to build trust and engagement. Super impressed! Looking forward to future events and community!

M. Green

A Great Service, Extremely Useful

I hate legal stuff, but you've created a site that makes it easy for me to draft contracts, contains pretty much every contract I've needed, and has reduced my legal costs.

Phil Schnyder , President & CEO, askSam Systems, Inc.

Nothing Even Compares

Wow! Wow! [That's] all I can say about your online service. I've been all over the Net and nothing even compares to… your contract generator…

Greg Venable , CIO, Information In Context

Exactly What We Needed

Neat website you've got! Exactly what we needed for website legal compliance documents – quick and easy to use.

Jen McClurg-Roth , techshorties.com

Really Easy To Use

… thanks Chip, I love the service by the way. The wizard is really easy to use and the contract terms are right on.

Justin Johnson , CEO, PumpScout.com

Our 30-Day Money Back Guarantee

If you're not satisfied with FTC Guardian™ for any reason or no reason… Notify us per our Refund Policy below, and we'll gladly give you a complete refund, no questions asked.

Website Legal Compliance Blueprint

For Use With The FTC Guardian™ Platform

Our Blueprint And Online Platform Make It Easy!

  1. Learn What You're Up Against

    Short videos will explain how the FTC operates and why compliance is critically important.

  2. Create Your Basic Website Documents

    Answer simple questions. Help text is provided. Documents are posted to your website with an embed code that you paste on your WordPress website and or any other site. Simple and easy!

  3. Create Supplemental Documents As Required

    These include documents for compliance with the membership site regulations, privacy agreements agreements for your service providers who have access to your server, etc.

  4. Create Your Customer Agreement As Required

    Remember, there's more to protecting your assets than cleverly worded disclaimers. Your Customer Agreement not only limits your liability, it also clearly establishes the business points you need to ensure a profitable transaction.

  5. Continue At Your Own Pace With Rules of the Road & Strategies

    This is the critically important final step. We provide the tools to help you develop your own risk-avoidance strategies. You need both documents and strategies for FTC compliance.

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Chip Cooper, Internet Attorney

Our 30-Day Money Back Guarantee

If you're not satisfied with FTC Guardian™ for any reason or no reason… Notify us per our Refund Policy below, and we'll gladly give you a complete refund, no questions asked.